This article, gives you 10 hot tips for creating the best domain name for your tech startup business


Contemporary businesses cannot survive without a powerful online presence. The company website is the essence of a brand building, which is why there are more than 1.2 billion active web pages at the moment. But it’s not easy to come up with a captivating domain name among so many competing websites. In this article, we will give you 10 hot tips for creating the best domain name.

Practical Steps to Attractive Website

Brand managers at Essays Scholar Advisor often say that creating a domain name is not exactly a rocket science but you still need to respect some basic steps while designing it. Let’s take a closer look at the 10 most important suggestions.

  • Do the homework

Before you begin brainstorming, you need to analyze the current status of your industry. Check the domains of your biggest competitors and avoid the names that sound way too similar. You want to look as important as other companies but still, you need to distinguish your brand and make it recognizable.

  • Make a memorable name

Talking about differentiation, we also suggest you choose the domain name which sounds powerful and memorable. Test your ideas with friends or family members. If you tell them the name of your web page and they can’t repeat it immediately, it’s probably a bad solution.

  • Simple spelling

Your audience will have to type in and search for your website online, which is why you must use simple words. Avoid complicated spelling solutions, especially if you are developing a global business. Remember that consumers in other countries might not understand it well and allow them to search your name without additional complications.

  • Domain name should be intuitive

The name of your website should be intuitive enough so that people can figure out easily what it is all about. The perfect solution would be to create an inspiring and intriguing domain but not too enigmatic. Of course, don’t fool around too much because you might end up with one of the unintentionally inappropriate domain names.

  • Easy pronunciation

Memorable names are usually easy to say out loud. Keep in mind that pronunciation is very important if you don’t want to confuse your audience. They will remember the words that are not difficult to pronounce, which is also good if you want to receive some word-of-mouth marketing.

  • Keep it (reasonably) short

Short and sweet domain names are memorable and easy to pronounce, so try to avoid long expressions and complicated word combinations. However, this doesn’t mean that you should chase short website names at all costs. Be reasonable and stick to the shortest option which really makes sense.

  • Use keywords

Search engine optimization is the most influential element of contemporary marketing. Even though it is not easy anymore to create domain names with industry-related keywords, it would be perfect if you could find such solution. It will leave no doubt for potential brand followers, while your SEO rating would skyrocket.

  • No numbers and hyphens

You’ve probably figured out by now that domain names should be as simple as possible. That’s exactly why you should not use numbers and hyphens. Such symbols only make things more complicated and set the foundation for many typing mistakes.

  • Use popular domain ending

Domain ending is like a signature at the end of your website name. And you definitely want to keep your domain ending trustworthy. For instance, you can never make a mistake with .com and .net or .co.uk. These are all reliable namespaces but you can check out more solutions from the global domain name extension list.

  • Protect your domain

Once your business grows larger, other companies will want to grab a portion of your market share and they might try to use similar website names. If you want to develop a strong brand and keep it safe from competitors, you should buy several domain extensions that sound alike. At the same time, you can purchase the misspelled domain versions of your primary web page. This way, you will redirect all customers to your website even if they mistype it.

Conclusion

The best domain names attract thousands of followers and potential consumers. However, in the strong business competition, it is not easy to think of a high-quality website name. In this article, we gave you an overview of the 10 most important steps that you need to take into account while creating your domain name. Make sure to use them and let us know in comments did you find it helpful. Also find domain name and IT companies on technology directory, TechDirectory.io.
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Laura Buckler

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