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Indexing means a search engine has found and categorized your website. It has essentially recognized it and placed it into a category. Indexing a new website can take up to several weeks sometimes, however with Google Caffeine and the new algorithms of other search engines, it may be more like a matter of days.

SEO indexing

Here are five steps to get your website indexed more quickly.

#1 Add lot of content. Content is the primary key to search engine recognition. It’s what search engines use to find and index your web pages. The more keyword optimized content you have on your site, the easier it will be for search engines to recognize and index you.

The key locations for your keywords are in your headline, first paragraph, last paragraph and sprinkled naturally throughout the copy. Don’t force a percentage – just write naturally as you would if you were having a conversation with someone. Make sure to use variations of your keyword for credibility with the search engines.

For example if your keyword is “natural herb medicine“, you might use the following words or phrases; “natural herbal remedies” “natural alternative medicine” “natural herbal remedy” “natural herbal medicine” “herbal alternative medicine” and so on. The key is to be natural and not repeat the same keyword phrase over and over again. Write for your reader first.

#2 Add a site map to your website. A site map is a list of pages of a web site accessible to crawlers or users. There are many online services that offer sitemap creation including Google.

#3 Start networking. Get online and comment on blogs. Place your website in the registration information. Also, join social networking sites and list your website there. Post links to your content on social networking sites. People can click through, repost and retweet them and ideally they will also link to your content from their website.

#4 Create a blog. If your website isn’t created on a blogging platform, then create a blog. Blogs are great for being indexed quickly. You can use the blog to cross promote your website. Also promote your blog during social networking interactions. The more traffic and awareness you drive to your website, the more incoming links you’ll generate, and links are important when it comes to indexing your website.

#5 Internal linking. Link within your website to a few strategic pages. Internal linking structures are another helpful tool to be indexed by the search engines and to increase your page ranking.

Finally, don’t forget about submitting strategic pages of your site to social bookmarking sites. These sites will draw interest to those pages, create links and generate traffic and awareness. You can also submit your website to search engines, but it’s not necessary. However, submitting it to directories like dmoz.org can help.

Unfortunately, since it often takes weeks, and can even take months to get approval from some of the major directories, this isn’t a quick process. All things considered though, your content is where your focus should be. If you want to get indexed quickly start with a solid content foundation before you launch your site.



Instagram has over 300 million active monthly users and over 70 million photos are shared daily. This photo sharing social network is very user friendly thus popular among online users. Businesses can capitalize on this extensive social media platform to enhance their customers’ experiences and introduce their brand to new markets. Instagram provides a great opportunity for companies to share their stories with the world through photos and videos.

The network has experienced an upward trend since its inception in 2010 and with strategic investment from Facebook; it’s a force to reckon on the social network. Its popularity and wide reach on the internet makes it a marketing hub for business. Here are a few insights on how to use Instagram for business.

Instagram


Establish an Instagram strategy

Companies do not join social network just for the fun of it rather they have objectives they hope to achieve. Before opening an Instagram account, establish what you hope to achieve from this online platform. Your ultimate goal will influence how you engage your followers on a day to day basis. Companies join Instagram for various reasons such as driving traffic to the company website, creating brand awareness and increasing product sales.

Build a Community around Your Brand

Build a relationship with Instagram users. Create an account, follow other users especially those in your niche and actively interact with your followers or those you are following. When you interact with other users, you establish a relationship with them and they become more receptive to your brand. This also provides an opportunity to gather market intelligence on competitor activities.

Post Engaging Content Regularly

Create content that will capture the attention of your followers or attract new followers. Establish post reach and schedule your updates at a time you will reach the most people. Post updates or progress about your business. Ensure you respond to comments or inquiries. Establish hash tags that are related to your products or services and incorporate them on Instagram posts.

Share Photos and Videos

Once you have an established following, share with them high resolution photos and videos. Note to share both general and corporate images. The fun photos will capture their attention while the images relevant to your brand will communicate a message about your business. Make it easy for anyone to share your photos by ensuring your photos are professionally done with your brands message incorporated and that they do not appear too official.

Hijack Trending Hash Tags

Hash tags are used to keep the conversation about a specific news item. Use of hash tags is one sure way of reaching masses at a go. Businesses can adopt trending hash tags relating to their business to reach more people. You can find popular hash tags at Populargram and relevant hash tags for your business at Webstagram.

Instagram is a powerful social media platform where companies can show case their products and services. It offers a great opportunity for businesses to connect with their customers, increase product sales and promote brand visibility.